No one likes to think about the worst case scenarios that could potentially impact your business, family or organization. However, thinking through a crisis that could occur and preparing a plan as to how you will address a crisis can be critical in mitigating the potential impact of an unforseen event. Westfield recently partnered with Validus Services to deliver a day-long Crisis Management Training session to several of our Farm customers in Minnesota.
From our standpoint, part of our business is to respond to the loss you have suffered. However, an insurance policy is not a substitute for a sound crisis management plan. Knowing in advance how you will respond to a crisis can go a long way in mitigating extent of the crisis and mitigating the impact to your business. Production agriculture faces a wide variety of risks that includes damage to property, worker safety, food safety, public relation risks, and various liability exposures.
Thinking through your "worst case list' is a start to developing a crisis management plan. What are the worst case scenarios that have some likelihood of occurring and could significantly impact your ability to continue to operate your farm?
Consider developing a crisis management plan as a part of your entire risk management program. Your agent and insurance carrier should be able to provide you some insight on what you need to get started. Purdue University and the Dairy Herd Network are also two areas that have some good resources on their websites.
The best crisis management plan is one that hopefully never has to be used. However, in the event of a crisis, having a plan will help to keep your family, employees, animals,and operations better protected as you have already taken the time to plan out your response.
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Craig Welsh is the Agribusiness Division Leader at Westfield Insurance. You can connect with Craig on Twitter @cdwelsh and on LinkedIn @ Craig Welsh.
